Railway Poverty Alleviation: a happy life with the sound of bagpipes and new songs

"Ning black tea, bamboo shoots, soft rice, pepper, black fungus There are all the specialties of Xiushui! " On May 14, at the Lingxia village poverty alleviation product direct selling point of China Railway Nanchang Bureau Group Co., Ltd. next to the Nanchang railway workers' Stadium, nearby residents are selecting fresh specialty products. "Online sales?" Someone in the crowd asked. "Good morning, let's have a look at wechat's" agricultural products under the mountain! " Staff voice did not fall, we have taken out mobile phones to start searching. At the same time, Zou Daogen, chairman of the labor union of Jiujiang train depot and the first Secretary of Lingxia village in Lingxia village, broadcast live "take goods" in Lingxia village, which is more than 200 kilometers away, attracting tens of thousands of people to watch online. "Buy it, buy it!" "The price performance ratio is really good. There's no such shop after passing this village." "Do Lily honey buy parcel post together?" "Send a purchase link." Live barrage line by line, in addition to surrounding views praise, netizens scramble to "order for love.". This is a vivid epitome of the new "5 + 5" consumption poverty alleviation model of China National Railway Group Co., Ltd. From winter to summer, from offline to online, from deep mountain to prosperous city, from wheat field orchard to railway station car and direct selling store With consumption poverty alleviation as the starting point, China Railway Group explored and implemented a new model of railway consumption poverty alleviation, which is "five consumption poverty alleviation actions + five service guarantee measures + three long-term assistance mechanisms". By pressing the "acceleration key" of railway poverty alleviation, China Railway Group will help to overcome poverty in 2020. Five actions: build a platform online and offline to expand the poverty alleviation effect in an all-round way. On the morning of May 12, running on the 7504 "Fumin" train from Longxi to Zhangjiachuan, Gansu Province, Hou Jinfu, a fruit farmer, went to the city carrying a basket of cherries for sale as usual. The fresh and tender cherries just picked attracted the attention of the passengers on the train, and everyone came around to taste them. In a short time, Lao Hou's cherries were sold for more than half of them. He was so happy that his mouth couldn't close. The conductor joked that he did a good business. The old Hou said solemnly, "thank you for our" slow train ". It's cheap and comfortable to sell cherries by" slow train ". It's a very interesting day when business is hot!" "Slow train", a bright brand of railway poverty alleviation. With the continuous deepening of poverty alleviation, the railway sector has carried out in-depth consumer poverty alleviation action of "entering the station and getting on the train", building "slow train" and "trackless station" into a "rural farmer's market" for the convenience of the people, providing many convenience for the villagers along the line to bring fresh live birds to the market or sell in the carriage. Like the "slow train", the station and EMU are also the unique consumption market resources of the railway. Under the premise of ensuring safety and quality, the railway sector has been actively inclining to agricultural and sideline products in poverty-stricken areas in terms of market access, site provision, cost reduction, etc. Since 2019, the railway department has selected high-quality agricultural and sideline products of national poverty-stricken counties, and has set up more than 1600 direct sales stores (counters) of poverty-stricken products on more than 130 stations with large passenger flow and more than 1400 EMU trains. China Railway Chengdu Bureau Group Co., Ltd. set up direct sales stores of poverty alleviation products in Chengdu east railway station, Chongqing north railway station and Guiyang North railway station, publicized online purchase platforms in the stores, produced publicity materials including poverty alleviation products, tourism resources and "smart rail" QR code and put them on 278 EMU trains; China Railway Express Co., Ltd. took the lead in Chongqing north railway station and other large passenger trains The station pilot put in consumption poverty alleviation intelligent sales counters, "face-to-face" to promote sales to passengers, and achieved win-win economic and social benefits. Offline policy bridging, production and marketing docking, online "with goods" direct sales, doubled effectiveness. In May this year, good news of railway poverty alleviation came in an endless stream. The reporter learned from China Railway Investment Co., Ltd that the "high-speed rail on hand" app "love purchase poverty alleviation Pavilion" for high-speed railway station car Wi Fi users was launched. It, together with the railway 12306 e-commerce poverty alleviation platform for the vast number of network booking users, and the China Railway Express poverty alleviation Mall for the centralized procurement users of enterprises on and off the road, forms the "special team" of the e-commerce poverty alleviation action of China Railway Group, realizing the full coverage, travel process and service of the railway consumption poverty alleviation users. Under the leadership of China tiktok group, all railway units actively develop more than 30 live broadcast platforms such as WeChat, Taobao and Jo Yin, and strengthen cooperation with 832 supply and marketing cooperatives platforms and China Construction Bank, and expand the new channels for railway business to help the poor. Up to now, the railway e-commerce poverty alleviation platform has more than 270 poverty alleviation enterprises, more than 2580 online products, daily activity of 3.1 million, and sales of more than 26 million yuan. At the same time, more and more characteristic agricultural and sideline products in poverty-stricken areas have been sent to the canteen of railway units by "one-stop direct purchase" and placed on the staff's family dining table, which not only facilitates the staff's purchase of favorite products, but also provides a good way for local specialty sales. The role of targeted procurement and consumption of railway units in poverty alleviation is increasingly apparent. At the same time of promoting the construction of railway projects in poor areas, the railway departments simultaneously carry out the poverty alleviation actions of railway construction consumption. According to incomplete statistics, since 2019, in the construction of railway projects in 14 concentrated and poverty-stricken areas, more than 62 million yuan of local agricultural and sideline products have been purchased, 58000 people of local poor labor force have been used, and more than 3 billion yuan of labor cost has been paid in time. Facing the impact of novel coronavirus pneumonia on poverty alleviation, the Party group of the National Railway Group has specifically studied the work plan to ensure that the decisive battle of the railway has been completed and the key task of fighting poverty has been resolved. 194 military cadres stationed in poverty alleviation have been placed under the "five orders" requirements of the Party group, and actively carried out the epidemic prevention and control measures to help the poor, helping the poor enterprises, workshops to resume work and resume production and epidemic situation. The sale of unsalable agricultural products aims to develop transportation plans for spring ploughing and agricultural materials in poverty-stricken areas, open up green channels and reduce related costs; launch a "point-to-point, one-stop" direct train for migrant workers to help them return to their posts and stabilize their employment. With fingers in hand, the five consumer poverty alleviation actions of China Railway Group have worked together and handed in a wonderful Railway "poverty alleviation answer sheet" - 175 million yuan of consumer poverty alleviation in 2019, 3.1 times of the previous year. Among them, 69.3 million yuan was purchased for agricultural and sideline products, 5.5 times of the previous year; 105 million yuan was helped to sell agricultural and sideline products, 2.4 times of the previous year. Since 2020, efforts have been made to overcome the impact of the epidemic and purchase and help sell more than 60 million yuan of agricultural and sideline products, including more than 14 million yuan in Hubei Province. Five measures: the whole chain of production and marketing docking, the escort of consumption poverty alleviation line stable and far-reaching consumption poverty alleviation is a long chain linked by production, circulation, sales, consumption, etc., and the key is to ensure good production, transportation and marketing. On April 30, a group of special "passengers" - 527 fresh black chickens from Lingyun County, a national poverty-stricken county, came to d3792 high-speed railway. At present, it is the online exhibition and sales activity in Lingyun county. 10000 Lingyun black chickens are sold to Shenzhen, Shanghai and other places through "railway stations + high-speed rail". The railway department organizes four shipments a day, which takes only nine hours from the origin of black chicken to the dining table of Shenzhen citizens. In addition to giving full play to the "fresh and fast" advantages of high-speed rail cold chain, the railway department also uses special freight trains, container express trains, etc. to accurately serve the export of agricultural and sideline products in poverty-stricken areas; to reduce logistics costs, in 2019 alone, 1.75 billion yuan of agricultural material transportation costs will be reduced, effectively solving the "last kilometer" problem of production, transportation and sales. In order to improve the ability of anti risk and let the poor people reap "stable happiness", since 2019, the railway sector has been working hard on industrial support, brand building, marketing and publicity, and poverty alleviation mechanism. A strong industry should be based on its characteristics. Over the past year, the railway sector has vigorously supported leading enterprises, extended the industrial chain, and promoted "small production" to "big market". In Hetian County, Xinjiang Uygur Autonomous Region, which is designated by the State Railway Group, through the mode of "railway assistance + leading enterprises + cooperatives + farmers", the "locomotive" series of industrial poverty alleviation projects have flourished in 12 villages. Locomotive restaurant has become a hot food "punch card", and locomotive happy pigeon breeding farm has earned 60000 yuan Each village has developed characteristic industries and formed large-scale operation. A strong industry depends on its quality. In the past year, the railway department has taken improving product quality and market competitiveness as the top priority in building railway consumer brands. The poverty alleviation cadres have participated in the whole process, strictly checked with local government departments, and used big data to strengthen market analysis. The "brand + enterprise + base + poor groups" model has been implemented to help Luanchuan County in Henan Province to build a regional brand of "Luanchuan impression". At present, it has 13 agricultural product processing enterprises, 23 processing production lines and 27 poverty alleviation bases have been integrated, with annual sales of more than 30 million yuan and more than 6000 people benefiting from poverty, becoming the leading industry and national famous brand of targeted poverty alleviation in local agriculture. The smell of wine is afraid of the deep lane. Strong industry requires strong production and strong marketing. The railway department actively carried out various marketing and promotion activities, and coordinated the signing of cooperation agreements on consumer poverty alleviation. From May 12 to 14, the promotion meeting of 2020 railway consumption poverty alleviation agricultural and sideline products in Luanchuan County, Henan Province was held in Zhengzhou, Xinxiang and Luoyang respectively, with the help of China Railway Group, to publicize 13 agricultural and sideline products gift boxes of Luanchuan impression series. On April 25, at the new tea picking experience activity held in QINGGANGPING village, Changyang Tujia Autonomous County, Hubei Province, China Railway Wuhan Bureau Group Co., Ltd. signed another contract to purchase 880000 yuan of Qinggang green new tea, and also promoted the tea to 12306 poverty alleviation shopping mall and national railway shopping mall to help them move to the national market. Adhere to "whether to maximize the employment and income of the poor, whether to maximize the feedback to the sustainable development of the collective economy" as the scale of railway consumption poverty alleviation, the railway department actively guide local governments and enterprises to improve the poverty linkage mechanism, so that the poverty effect is clear and sustainable, and the data can be verified and traced. Three mechanisms: Based on a long-term perspective and consolidating the achievements in the operation of the system, on February 27 this year, Mianxian County, Shaanxi Province, officially withdrew from the poverty-stricken county sequence and successfully achieved the goal of poverty alleviation. However, the railway poverty alleviation cadres are still stationed in the villages, working together with the villagers to produce, opening up the "small slow train" in Qinling, building a station car agricultural product sales platform, extending sales tentacles in the railway e-commerce platform, and developing ecological industries such as Auricularia, traditional Chinese medicine and Tourism. "Mianxian has been lifted out of poverty, but we still have to" help the local people get on the horse and send them a ride. " In the tea processing workshop in piaozogou village, Mianxian County, Wu Jiankui, a railway poverty alleviation cadre, is carefully checking the tea orders, checking the processing progress, and pondering new ideas for new tea sales. This year, the State Railway Group, including Mianxian County, designated four counties and districts to help them out of poverty. The railway sector insists on taking the poverty alleviation through consumption as a long-term and systematic project to consolidate the achievements of poverty alleviation, implement the strategy of rural revitalization, and establish a mechanism to solve the relative poverty. Through the establishment of three mechanisms, namely, the long-term assistance of the railway industry, the long-term assistance of the market-oriented operation and the long-term assistance of the will and wisdom, it helps the consumption in the poor areas The sustainable development of poverty provides essential support. In Xinnan village, Luanchuan County, the railway Town, a key poverty alleviation project of National Railway Group, not only helped the whole village get rid of poverty, but also became a new landmark for the development of local rural tourism. Blue fire