High speed rail price adjustment is to keep up with the pace of serving passengers
According to the information of China Railway Guangzhou Bureau Group Co., Ltd., since December 1, according to the differential pricing mechanism that takes the announced fare as the high limit, adapts to the market demand and realizes flexible discount, the executive fare of Nanguang passenger dedicated line, Hangzhou Shenzhen railway, hengliu railway and some high-speed rail multiple unit trains has been optimized and adjusted. (12.2 Guangzhou Daily)
from December 1 this year, the domestic high-speed rail car fare will usher in a new round of optimization and adjustment. Shanghai Railway Bureau Group Co., Ltd. of China Railway disclosed that the price optimization adjustment was carried out for some EMU trains of the southeast coastal railway. According to the market supply and demand relationship and the passenger flow law, there were overall increases and decreases, involving more than 400 trains. China Railway Nanning Bureau Group Co., Ltd. will implement fare optimization adjustment for some high-speed EMU trains of hengliu line and Nanwu section of Nanguang line, among which, hengliu line involves 90 trains, with a maximum discount of 5.5%; Nanwu section of Nanguang line involves 100 trains, with a maximum discount of 8%.
the author thinks: now passengers should travel on high-speed rail in the same way as air flights. There are also off-season and peak season, weekend, holiday and non holiday trains. High-speed rail trains on the same line every day should also have hot and cold trains. If the prices are the same, there is no difference. This will inevitably lead to "one ticket is hard to get" for popular trains, and the supply is not up to the standard. However, the occupancy rate of the cold trains is not high continuously every day, which will cause waste of high-speed railway resources and unnecessary losses to the country. The "one-day same price" railway fare is no longer in line with the current market competition environment. The "one price per day" and "one price per car" of high-speed rail fares implemented by the railway department are the embodiment of flexible adaptation to the market and better meeting the diversified travel needs of the vast number of passengers. In essence, this is the rational utilization of high-speed railway resources by using market regulation mechanism, which is the inevitable trend of railway marketization. In economics, we use the principle of price lever to divert the passengers who travel in groups, and to divert the passengers of the hot train to the cold train.
it is reported that the price adjustment is basically a short-distance intercity high-speed railway. The author thinks that it has little effect on the long-distance passengers, but it is very obvious in the short distance. Some people are willing to give up the way of driving or taking buses and choose to take high-speed rail for the sake of travel safety, which adds vitality to the choice of passengers. The author believes that the purpose of high-speed railway price adjustment is to keep up with the pace of passenger service, and the railway department will not reduce the service quality and service attitude due to the discount of ticket price, because China Railway has always been adhering to the service concept of "people's railway for the people", and has been courageously moving forward and actively exploring. (by Xia Wenbo)