High speed rail travel is your first choice
With the continuous yearning of people for a better life, the quality of people's life has gradually improved. Many families regard going out for tourism as a rigid demand, but there are not many families trying the high-speed rail + tourism mode.
according to the data provided by the National Tourism Administration, in 2018, the number of domestic tourists reached 5.539 billion, with a revenue of 5.13 trillion yuan, an increase of 10.76% and 12.3% year on year respectively. However, China's GDP growth in 2018 is 6.6%. From these data, it is not difficult to see that the growth rate of people's travel tourism is significantly higher than that of annual GDP growth. The railway department seizes this feature, thinks what the people think, sets out from the fundamental interests of the people, takes the initiative to contact tourism units around the country, and launches activities such as free or discount tickets for high-speed rail, which provides more choices and more affordable ways for people to travel.
as the Rizhao Qufu section of "Juran high speed railway" was opened on November 26, the high-speed railway in Shandong Province will realize circular connection, and 8 high-speed railway circular trains will be opened every day. The operation of high-speed rail loop train is a beneficial attempt of "high-speed rail + tourism" mode jointly created by the railway department and tourism cooperation units. It stops at 11 stations along the way, such as Qufu east station and Linyi north station, and finally arrives at Jinan west station. The whole operation time is 6 hours and 01 minutes. It is worth mentioning that there are four highlights of the ring high-speed railway: first, ticket discount, second, more intimate travel, third, seamless docking of "station + scenic spot", fourth, providing exclusive channel services.
from the perspective of railway departments and tourism units, their cooperation has achieved a win-win result. The railway department has increased its transportation capacity, that is, increased its revenue; the tourists of tourism units have increased, and the ticket revenue is the second, more of which is to promote the local culture, and at the same time, promote the consumption of hotels and hotels in or around the scenic spot. This has played a certain role in promoting tourism units and local economy and culture.
from the perspective of passengers, from self-service travel to optional "high-speed rail + tourism" travel, passengers save a lot of time to find the travel line, turn on the mobile phone to see or search for information about high-speed rail + tourism, which has a detailed introduction. In addition, the choice of high-speed rail + tourism is more convenient, and there are many benefits at the same time, which is more labor-saving and money saving than self-service travel.
from the perspective of market, under the environment of people's increasingly excellent requirements for travel service quality, railway and tourism cooperation is the choice to comply with the market trend. It has changed the previous single business model, formulated measures and launched activities based on the interests of the people, reflecting the transformation of the service concept of the railway sector and the determination of structural reform towards the supply side. In recent years, China's economy has changed from a stage of high-speed growth to a stage of high-quality development. China's economic growth rate has slowed down, and how to maintain steady economic growth is the key work of the state. The railway department, together with the local tourism department, has jointly created the high-speed railway + tourism mode, which not only releases the railway transport capacity, but also stimulates the passenger consumption, and has certain effect on promoting economic growth.
Zhou Yong