2019 Lingnan cultural tourism integration development summit forum held by tuniu to promote the development of Wuzhou cultural tourism

On November 13, the 2019 Lingnan cultural tourism integration Development Summit Forum themed "original Lingnan leisure Wuzhou" was held in Wuzhou, Guangxi. The forum, sponsored by the Department of culture and tourism of Guangxi Zhuang Autonomous Region and the people's Government of Wuzhou, is one of the important activities of the fourth Guangxi Lingnan culture tourism week. Leaders and guests including Quan Guishou, Secretary of the CPC Wuzhou Municipal Committee, Huang zhenrao, member of the Standing Committee of the CPC Wuzhou Municipal Committee, director of the publicity department and vice mayor of Wuzhou Municipal Committee, Li Zhongguang, vice president of China Tourism Research Institute, Li Xinjian, executive director of the Capital Institute of culture and tourism development of Beijing Second Foreign Language Institute, de Cun Zhicheng, member of the expert committee of the world tourism cities Federation, Wang Shubai, vice president of Touniu tourism network, attended the ceremony This forum will discuss the overall plan of Lingnan culture development and promote the development of Lingnan culture and tourism industry.

Guangxi Lingnan culture has a long history. As an ancient county of Lingnan, Wuzhou City is known as the "ancient city of a thousand years and a hundred year commercial port". It has a history of more than 4100 years of civilization and more than 2200 years of city construction. It is one of the birthplaces of Lingnan culture and Pearl River culture and one of the birthplaces of Cantonese.

As an excellent tourist city in China, since the Song Dynasty, Wuzhou has formed the famous "eight sceneries of Wuzhou", including the spring pan of Guijiang river, Qinglan of Yunling, Dishi of Longzhou, back photo of Hegang, jinniuxiandu, Yangyue of crocodile pool, Xiyan of volcano, spring fragrance of ice well. As of 2018, the 4A scenic spots include Qilou City Longmu Temple scenic spot, King Yong'an City, cultural tourist area of Li Jishen's hometown, and Canghai Lake tourism Tourist area, tianlongding mountain park scenic area, Shibiao mountain scenic area, Changping Shuiyun yaozhai scenic area, liangyusheng Park, Wuzhou military sports culture park. At the same time, the saying of "eating in Wuzhou" has long been popular in Guangxi. The local representative specialties include Liubao tea, guiling paste, paper wrapped chicken, Bingquan soybean milk, Cenxi classic chicken, shangtanghe powder, Wuzhou sausage, Cenxi red, etc. Wuzhou also has two national intangible cultural heritages, Tengxian lion dance and Cangwu Liubao tea making techniques.

Listening to the melody of Guangdong, watching the green mountains and rivers, and tasting the delicious food of Lingnan, all of which make tourists yearn for. According to the data of Wuzhou Statistics Bureau, in 2018, the total number of tourists received in Wuzhou was 31.4552 million, an increase of 41.3% year on year; the total consumption of tourism was 34.955 billion yuan, an increase of 42.2%. According to the forecast of sampling survey, it is estimated that in 2019, the total number of tourists received in Wuzhou City will be 40.2089 million, a year-on-year increase of 27.8%; the total consumption of tourism industry will be 45.290 billion yuan, a year-on-year increase of 29.6%.

In order to celebrate the 70th anniversary of the founding of the people's Republic of China, promote the integrated development of culture and tourism, fully connect Guangdong, Hong Kong and Macao, and further build the "original Lingnan leisure Wuzhou" culture and tourism brand, the people's Government of Wuzhou continues to hold the "fourth Guangxi Lingnan culture and tourism week" jointly with the Department of culture and tourism of Guangxi Zhuang Autonomous Region. The opening ceremony has been held on November 12 The week will last until November 19.

As one of the key activities of the cultural tourism week, the 2019 Lingnan cultural tourism integration development summit forum is full of highlights: Li Zhongguang, vice president of China Tourism Research Institute, brought the keynote speech of the special research report on the integration and development of culture and tourism in Wuzhou City, taking a close look at the current situation of the development of culture and tourism in Wuzhou; Li Xinjian, executive director of the capital culture and Tourism Development Research Institute of Beijing Second Foreign Studies Institute, passed the "culture and Tourism Development Summit Forum" The keynote speech of "tourism integration and tourism development in Wuzhou" analyzes the integration and development of regional history and culture and modern tourism in Wuzhou; the keynote speech of "talking about health care products from the perspective of cultural charm and Tourism Development -- Thinking about the tourism development strategy of Wuzhou City" by de Cun Zhicheng, member of the expert committee of the world tourism cities Federation, is for the development of Lingnan leisure culture and Wuzhou health care tourism strategy Make suggestions and suggestions.

Touniu tourism network is one of the co organizers of this forum. Wang Shubai, vice president of tuniu, made an in-depth interpretation of Wuzhou's cultural tourism market development and marketing approach through the keynote speech "brand user satisfaction marketing - the value and operation of cultural tourism brand". In his opinion, culture is the best content of tourism and tourism is the best way to spread culture. With the continuous upgrading of user's cultural literacy and tourism concept, promote the upgrading of tourism products, services and marketing, and promote the upgrading of destination brand culture. To build Wuzhou culture and tourism brand and make valuable marketing, we should not only make full use of the "original Lingnan leisure Wuzhou" culture and tourism brand's own value, but also let this culture and tourism brand's marketing get value-added. High satisfaction will be a golden key for Wuzhou culture and tourism brand marketing to continue to win customers.

In the last round table discussion, under the chairmanship of CEO Liu Zhaohui of Zhihui tourism, Ma Congling, expert of national festival special committee of China anthropology ethnology research association, ye Yijian, founder of fangtang think tank and President of Nanning Tourism Research Institute, Shi Meiyu, vice president of School of tourism of Beijing Union University, investigator of Wuzhou culture, radio, television, sports and Tourism Bureau, and vice president of Canghai project headquarters office Ren mochongyang and other guests also had a chat on the topics of "inheritance of Lingnan intangible cultural heritage under the integration of culture and tourism and development opportunities for health tourism", which resulted in more ideological sparks.

As a partner of Wuzhou cultural tourism, in the future, tuniu will further enhance the brand awareness and reputation of Wuzhou's "original Lingnan leisure Wuzhou" cultural tourism with the help of all media platform and diversified marketing channels, attract more domestic and foreign tourists to Wuzhou to start the unforgettable "thousand year Wuzhou, dragon mother praying for blessings" tour, "Lingnan delicious, food in Wuzhou" tour, "Lingnan cultural The tourism of "culture, tea flavor and Wuzhou" and "red classics, culture and Wuzhou" actively help the development of Wuzhou's culture and tourism industry.

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