Re upgrading of high-speed rail self owned brand in Yangtze River Delta

In June, the independent catering brand "East China imprint" of Yangtze River Delta high-speed rail ushered in another upgrade. Three new hot chain boxed rice products were launched in Nanjing South Station, the station with the largest Internet ordering volume for passengers in charge. As of June 12, the sales volume of new products has exceeded 3600 in the past 12 days, which has cultivated new business growth points for enterprises under the normalization of epidemic prevention and control. Since June, the average number of passengers arriving and sending within the management of China Railway Shanghai Bureau Group Co., Ltd. has recovered to nearly 2.5 million. They actively integrate the existing commercial, advertising, food sales and other passenger related business resources, upgrade the independent catering, shopping and tourism brands such as "East China mark" and "travel easy to buy", and concentrate on the passenger transport market. Shanghai Bureau Group Company subdivides the existing passenger flow market, makes "East China mark" independent catering brand, constantly enriches food types, timely launches new products such as convenient breakfast, colorful fruit, Sushi Platter, etc., and provides night snack service on night high-speed rail. At the same time, the group company of the bureau is also in charge of the scientific layout of nine catering bases and the establishment of "East China imprint" catering supply points outside the Yangtze River Delta. Shanghai Bureau Group Co., Ltd. innovated brand store products such as "travel easy to buy" self run supermarket and "travel easy to buy" online shopping mall, timely put new products on 545 "travel easy to buy" self-service vending machines in 29 high-speed railway stations, and designed all kinds of featured cultural and creative products containing high-speed railway elements, so as to improve the self run brand popularity.