"Customized service" of group package train is a move in line with the market

The annual Spring Festival is about to start. The group charter service launched by the Yangtze River Delta railway in 2020 is the first time. It is expected that 17 group charter trains will be opened before the Spring Festival, with more than 8000 group passengers. This new service measure will greatly facilitate group passengers working in Jiangsu, Zhejiang and Shanghai, studying and returning home for the new year. (January 5, CCTV) during the Spring Festival of

, for convenience, it is very common to travel by car. However, this only means that 35 or dozens of people travel by car, but few people know about the news of hundreds of people travel by train. So, what is a "package train" trip? According to the railway department, as long as the public welfare organizations organized by government agencies, enterprises and institutions take the same day, the same train number, and the number of group members is not less than 300, after applying for the "customized service" of group charter through the relevant station special window, the railway department will open high-speed bullet trains or ordinary trains according to the passenger flow, and send the passengers home.

the transformation from a public transport train to a "private customized" train is really incredible. In the past, whether individual or group passengers, they had to purchase tickets with fixed number according to the regulations of the railway department when traveling by train. Now, the railway department operates "customized" special train according to the travel conditions of "group charter" passengers. This passive "travel difficulty" of passengers is a new initiative of "package travel", which provides migrant groups with spring transportation A strong guarantee.

carries out the "customized service" service of group chartered car, which seems to be accidental, but actually has been planned for a long time. It is the integration of ordinary speed train and high-speed railway train during the Spring Festival 2020, after the railway department consults the travel situation of migrant workers in Shanghai, Suzhou, Hangzhou and other places during the previous Spring Festival, understands the number of migrant workers in the current city and the specific situation of the destination The decision of transportation capacity. The implementation of group charter "customized service" extends the service to the "last kilometer" of going home. This kind of "package purchase and delivery" intimate service improves the travel experience of "group charter" passengers, and alleviates the travel pressure of spring transportation to a certain extent.

in fact, group charter "customized service" is an extension of "group ticket purchase" service, which is not only the inevitable trend of economic and social development to a certain stage, but also a beneficial exploration for the railway sector to target market demand. The railway department complies with the market to implement the "customized service" of group chartered car, gathers scattered personnel to open "special train" according to the demand, reduces the burden of staff and improves the travel efficiency, meanwhile, it also opens a door of information interaction for the people or enterprises, enlivens the travel market of migrant workers, and finally creates a good situation for both passengers and railway.

in recent years, the people-oriented railway sector has launched many service initiatives like "group charter" to adapt to the new situation. For example, the "crowdfunding train", "tourism train", "migratory bird train" and other trains are opened, and services such as "alternate ticket purchase", "Internet meal ordering", "electronic ticket" are implemented. These measures meet the diversified, personalized and customized travel needs of passengers, and contain the people's livelihood feelings of the railway department, which is also a kind of market-oriented thinking of mutual benefit and win-win. The

train drives to meet the demand and the service changes to the passengers. At present, group charter "customized service" is only implemented in the Yangtze River Delta, and it is still in the stage of "crossing the river by feeling the stones". There is still a long way to go for its future development and promotion. The author believes that after the railway department summarizes the experience and further improves the transportation capacity, more and more "convenient trains" will be opened, carrying people to the distance of mutual benefit and win-win.