New trend of Liuzhou railway exhibition
Several young employees of Liuzhou train depot of China Railway Nanning Bureau Group Co., Ltd. adapted the lyrics in combination with railway shunting work, and took MV in the form of self singing and self acting, which demonstrated the passion of railway shunters for work, for safety and for life. As soon as the iron wolf disco, which was adapted and created, was released, it aroused the resonance of many railway workers. (surging news on December 9)
recently, a popular online song "wolf disco" made many people hum a few words in their spare time. This time, the iron wolf disco adapted and performed by the young staff of Liuzhou train depot according to their daily work conditions also followed a small fire! "Little yellow hat, intercom, 007 in the station, north end!" Exit signal, shunting safety to remember, no matter how hot can not take off my yellow coat With vivid and vivid lyrics, the MV of iron wolf disco constantly flashes the picture of daily work of Liuzhou Railway Station staff, and vividly reveals a vigorous and enterprising image of Liuzhou railway staff.
compared with the rigid publicity strategies of railway employees' image, such as display boards, brochures, and propaganda, the new generation of young railway people showed their own style in a novel and self-expression way, not only breaking through the limitations of the original publicity method, but also showing the new style of railway people, and expanding their image in combination with real-time hot topics on the network Influence is a rare and valuable attempt. In the face of such a large amount of video, it clearly proves the success of this publicity. A 6031 a 6031 as the post-90s generation gradually began to grow into leaders in all walks of life, many of the rules and regulations in the past society were gradually broken. This is a group of young people with a distinct sense of self, who are more eager to speak out in their own way than any other generation in the past. At present, the age of railway workers is also gradually becoming younger. The new generation of railway workers are flourishing and full of youthful vitality.
in the face of a new generation of railway people, it is often difficult to achieve the most effective publicity if we use the old ways to guide and guide them. It is a win-win publicity strategy to encourage a more open and free working atmosphere through the Internet, and let young people use their own discourse system to make a voice, and use multiple platforms, channels and aspects to show the new style of new railway people. This can not only capture the good feelings of the people, but also meet the spiritual needs of the new generation of railway workers.
Ye Yihui