Kunming Bureau Group Company Expanding Holiday Tourism Market
Over the past few days, China Railway Kunming Bureau Group Co., Ltd. has earnestly implemented the deployment requirements of "three guarantees, three enlargements", firmly established the management concept of "living in and out of the road", tried every means to give full play to the advantages of the railway and expand the holiday tourism market, and achieved good results. The Kunming Bureau Group Company, seizing the golden season of autumn tourism, launched two special tours on October 2 and 3 to send 1362 tourists to Ejina, Inner Mongolia, Baoding, Yinchuan, Ningxia and Wutaishan, Shanxi. They actively carry out marketing under the train and expand the new business of Dali tourist ticket concessions. They sell 593 sets of tourist tickets such as Santa Pagoda of Chongsheng Temple, Erhai cruise ship and Butterfly Spring in Dali, including 12 sets of tourist tickets for railway workers and their families. They also adopt a multi-channel marketing approach, selling 4752 Railway Hotel rooms, so that the occupancy rate of these hotels has been significantly improved, including 4216 stores, 441 online sales, 95 sales of "Kuntie +" financial media service platform.