Stabilize the basic freight market and expand the new marketing path

Recently, a train carrying coal in open top containers left Jiafeng station of Jiaozuo train depot of China Railway Zhengzhou Bureau Group Co., Ltd. for Fuyang, Anhui Province. "The open top box can be used to transport coal directly to the factory building, reducing one unloading, reducing 5% of the cargo damage, and saving 5 yuan of transportation cost per ton." Kaifeng Jinkai Chemical Investment Holding Group Co., Ltd. Previously affected by the epidemic, coal prices fell, Kaifeng Jinkai chemical group significantly reduced railway orders. Jiaozuo train depot organizes marketing personnel to provide door-to-door service, publicizes the policy of free recovery of empty charge for open top box, makes clear the advantages of open top box, such as real weight charging, low loss, door-to-door transportation, etc., takes the initiative to formulate transportation scheme for it, and urges the source of goods to return to railway. As of May 14, they have opened 225 open top box direct trains this year, sending 72 tons of goods, a year-on-year increase of 78.6%. Zhengzhou Bureau Group Company actively connects with 15 key enterprises such as Shanxi Jincheng Anthracite Mining Group Co., Ltd. and Jiaozuo coal industry (Group) Co., Ltd. in charge, continuously strengthens strategic cooperation, implements the mutual guarantee agreement of traffic volume, and relies on high-quality services to stabilize the basic freight plate. The waiting station under the jurisdiction of Jiaozuo train depot is a large coal loading station. In order to protect the interests of large customers, they give priority to the deployment of 70 ton new vehicles, improve the quality of planning, shorten the operation time of loading and unloading vehicles, do a good job in alignment, hanging and transportation, and make it as convenient as possible for enterprises to load and transport more. Up to now, the number of loading and traffic volume of Jiafeng station have increased by more than 40% year on year. This section of marketing team has been in charge of Inner Mongolia cattle dairy (Jiaozuo) Co., Ltd., Xiamen Machinery (Jiaozuo) Co., Ltd. and other enterprises for many times, publicized the preferential policies of freight and miscellaneous fees at different stages, and made clear the "buy it now" project, so that the enterprises can get benefits. From January 1 to May 14, they declared 57 "buy it now" projects, 28 new sources of goods and 270000 tons of new goods, an increase of 45% year on year. They also focused on potential customers. Jiyuan Toyota fertilizer Co., Ltd., Jiyuan wanyang fertilizer Co., Ltd. and other enterprises have been transporting products by road for a long time. After the outbreak, the road was closed and the automobile transportation stopped, so the enterprises encountered transportation difficulties. In the special period, Jiaozuo depot takes the initiative to provide door-to-door service and transports more than 30 vehicles of chemical fertilizer every day, which solves the urgent problem for the enterprise. At present, this section has reached transportation intention with 12 potential customers such as Henan Jiyuan Iron and steel (Group) Co., Ltd. As of May 14, Jiaozuo depot has completed loading 194000 vehicles this year, up 2.5% year on year, and delivered 12.089 million tons of goods, up 0.6% year on year.