Spring festival ticket purchase data reflects more convenient and efficient railway network services

On December 12, the railway department began to sell tickets on January 10, 2020 (December 16), and railway 12306 network accounted for 84.6% of the total ticket sales. Among the tickets sold by railway 12306 network, 9.455 million were sold by mobile clients, accounting for 89% of the tickets sold by the network.

Spring Festival is an annual hot topic, and the topic of 2020 Spring Festival is a group of "reasonable and unexpected" spring festival ticket purchase data. It is reasonable that with the popularization of Internet technology, online ticket buying has become a common practice; unexpectedly, the proportion of online ticket selling is so high, and some "slot points" related to online ticket buying seem to disappear unconsciously.

online ticket selling makes "travel on the go" a reality. I remember that in Guo Donglin's classic essay "something to talk about", in the era of no online ticket sales, it was the only choice to buy train tickets, especially the hot line tickets, to stay in the ticket office, which was the collective "slot point" of several generations. 12306 launched the online ticketing service, which has subverted the previous ticket buying experience and travel mode. It is convenient and fast without leaving home. As long as you have a mobile phone, you can buy tickets at will. The hard waiting in front of the ticket office turns into the calm on the journey now. It is no exaggeration to say that the former passengers were "led by the nose" by train tickets, but now it is the passengers who call the railway travel service through the network. A series of problems, such as the network congestion of

, ticket scalper's anonymity and mobile phone client's stuck, once made the online shopping experience of train ticket "slot point" full. In recent years, with the continuous increase of technical input from the railway sector, the real name ticketing mechanism is becoming more and more perfect, the diversification of online payment methods makes ticketing more convenient, and the big data support makes online ticketing more smooth. 12306 ticketing system has grown into the world's largest ticketing trading system. The experience of passenger ticket purchase has been improved steadily, and the proportion of online ticket sales has repeatedly reached a new high. Objectively, it is also the affirmation of 12306 user experience by passengers.

service is more user-friendly and has more functions. 12306 with the development of technology, "human feelings" are becoming more and more strong, and the service function is becoming more and more perfect. It can automatically identify passengers over the age of 60, and give priority to the lower berth. It can also provide automatic standby ticket purchase service, automatically grab tickets for you, pick up leaks, and even shop, order takeout and book hotels according to your needs. It is true that 12306 still has many aspects to be improved, but it is making steady progress towards the expectation of passengers. With the help of big data, 12306 will also be more intelligent, more aware of the needs of passengers, and gradually become what we expect. The seemingly simple spring festival ticket data of

is behind the sincere efforts of the railway department to continuously optimize and improve the internet ticket buying experience for many years. The railway service is more efficient, fast and human-oriented, which is also a true reflection of the railway practice of "people's railway for the people" in the new era.